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email marketing tools

Email Marketing Tools And Benefits

Although we tend to focus on influencer marketing , there is still a lot of online marketing that businesses can use. Email marketing is one of the most influential and oldest forms of online marketing, and Email marketing is a mature technology that still works. Email marketing tools are used to help automate the process and are used by many companies. 

Following are the benefits of email marketing:

  • Email marketing lets you segment your customers based on their interests to provide highly targeted information. Email is the perfect channel to drive interaction.
  • If you want customers to engage with your brand and buy from it, it is essential to check your customer experience. You can achieve this through email marketing.
  • You can also use Email marketing to promote testimonials and reviews. Both of these are powerful social proof that you can use to increase sales. To appear more trustworthy, many websites include testimonials on their websites. It is a common tactic since customers won’t buy from brands they don’t trust. They feel more confident when they realize that other people have purchased products from them in the past.
  • Emails can be a great way to get your clients to visit your site. You can include links to your website in your email message. You can also use your email marketing to allow clients to connect with other important content on your blog or website.

Here are some of the best email marketing tools to ensure you reach your goals every time. In this article, we will discuss both paid and free email marketing tools.

email marketing

1. Hubspot Email Marketing

HubSpot is a reliable, feature-packed email marketing tool that’s ideal for growing businesses. It’s completely free. The drag-and-drop editor makes it easy to create professional email marketing campaigns that engage and grow your target audience. The drag-and-drop editor makes it easy to create professional marketing emails that engage and grow your audience. To develop personalized touch-points tailored for your customers, you can also use the Hubspot CRM free of charge. You can use CRM to create customized content for your emails. It includes company names and first names. Not just that, the CRM also tracks email activity.

2. SendinBlue

The Free plan of this email marketing tool allows users to send 300 emails per day to unlimited recipients. Higher plans eliminate the daily limit and replace it with a monthly number. The SendinBlue logo is removed from emails. You can also expand channels to include Facebook ads and landing pages. All plans have access to a mobile-friendly email designer, a library of email templates, and the ability to personalize and send SMS messages.

3. Litmus

Litmus is a highly versatile email marketing tool that you can use for testing and tracking email. You can test emails on traditional web clients and popular mobile devices such as Apple, Android, and Windows. You can use Litmus to test your renders and ensure that your creativity is optimized on any device. Litmus allows you to try more than 40 clients or devices. With just a click, Litmus will generate a test email and send it to your ESP. You’ll see the desired browsers, ISPs, and devices in just minutes.

4. ReachMail

Reach Mail’s Message Testing tool allows you to compare the performance of up to five different email campaigns. This feature can also take into account additional content or subject lines within an email. You can then optimize subject line wording and determine how each email performs in comparison to others. ReachMail offers you the choice of a variety of email templates, or you can have one custom-designed by one of their designers. Advanced tracking allows you to see who clicked on your link, who forwarded your message and who opted out. You can then send follow-up emails to users who clicked on particular connections.

5. EngageBay

EngageBay is an email marketing tool with a variety of products that can draw targeted visitors to your website, capture leads, and nurture them into happy customers. Both their Marketing Bay plan, as well as their All-in-One Suite, include email marketing. There are many email marketing templates that you can choose from to meet your business needs. Pre-designed templates are available, or you can customize one to suit your needs. Filter according to your preference.EngageBay also allows you to personalize your email by including your contacts’ attributes in the emails.

6. MailGenius

MailGenius, a free email marketing tool, inspects your email and finds triggers that could send your message to the spam folder. To ensure that your email reaches its intended recipient, you can perform a delivery test. It won’t get opened if it doesn’t. This tool will help you avoid spamming and provide actionable advice and explanations of how to fix any problems you might have. Your email message will not be delivered if it isn’t received in the spam folder. Email marketing campaigns can be severely affected by poor deliverability. It’s crucial to be proactive and conduct a test to make sure you are following best practices.

7. CakeMail

CakeMail is one of the email marketing tools with all the tools you need to manage your email campaigns. Split A/B testing is a great tool to help you choose the best mailing list and SpamAssassin so that your emails do not end up in spam. You can also view detailed statistics on each campaign with Google Integration. It is easy to send emails. Give your campaign a title and set recipients. Then design your email, choose the time, and select the time. You can choose from 20 pre-made templates that are fully customizable or upload your own. Advanced editing options will delight HTML-savvy users. You can also add, delete and rearrange parts of your email using the editor, such as text boxes, images and QR codes.

8. Email Octopus

Amazon SES powers email Octopus. It provides all the essential features for automation and email marketing. Its plans all follow a “fishy”, and the Shrimp Plan is its free plan. This plan allows for email campaigns, but only with Email Octopus branding. Paid plans, which start at 10,000 subscribers, allow email and automation. They send unbranded emails and retain the statistics forever. Email marketing templates are available to all users. You can upload your templates, and there is no limit on how many you can have. Email Octopus can be used to send beautiful newsletters and simple plain text emails.

9. MailChimp

MailChimp is one of the most well-known email marketing tools we have covered. They constantly update and add new features to their product, and they recently expanded their reach to include all aspects of marketing.

MailChimp is known for its quality free service, and it includes everything you need to get started for small businesses. The free plan now has fewer email marketing options than before. Still, it consists of an essential service that can promote a wider variety of channels, including email, landing pages and Facebook ads. Higher paid levels include retargeting ads on Google and Facebook. A basic CRM is included in the free version with a single audience, related dashboard, tags, segments, and contact profiles.

10. Moosend

If you have a small list of subscribers, Moosend may be a good choice. It allows you to send unlimited emails per month to up to 1000 subscribers. Once you reach the 1,000 limits, you will be able to access all Moosend features. After that point, you can start paying. Moosend offers custom sign-up forms that will help you build an email list. To help you target your emails more effectively, segment your email list. Moosend provides a drag-and-drop editor and a template library. You can use multiple tools to design your email.

What you write and how you pitch matters when it comes to Email Marketing, and technology has provided you with many options like mentioned above in the list.

Use them to their best to get the results you want. Let us know in the comments below if you find this helpful. Suggest us other topics and genres to cover, and we’ll make sure it happens. Your wish is our command!

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