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Email Marketing: Meaning, Strategies, Examples

Your digital marketing strategy should include email as a central pillar. Email marketing is one of the most effective and popular marketing tools available to help you grow your brand and sell your products. Email is a complex discipline. For beginners, it’s easy to get lost in the sea of terminology, tools and techniques. Before you launch your first email campaign, it is best to learn about email marketing.

What is Email Marketing?

email marketing

An email is a top-rated tool for marketing businesses. Partly, it is because it requires the user to take action. An email will sit in an inbox until it is read, deleted or archived. Email is also one of the most cost-effective marketing tools. Email Marketing is an effective marketing channel, and it combines direct marketing and digital marketing. Email marketing uses email to promote your company’s products and services. Integrating it into your marketing automation can make customers aware of your latest products and offers. It can be a crucial part of your marketing strategy with lead generation, brand awareness and building relationships.

This article will discuss the benefits of email marketing and how you can use promotional emails to grow your business. We’ll also give you some tips to get you started with an effective email marketing campaign.

Email Marketing Campaign Strategy

email marketing

A marketer’s email marketing strategy is a series of steps to reach desired marketing goals through email advertising. This action plan provides businesses with a direct channel for communication with customers and prospects to promote their brands.

1. A Business Plan

A well-planned email marketing strategy allows marketers to plan for their email advertising campaigns. A company can create an email marketing plan to help them decide when to send non-promotional or time-based emails. Emails containing time-sensitive messages prompt recipients to purchase a discount product, sign up for a class, or book an appointment. Marketers should plan a three-part email series that includes an announcement (preferably at least two weeks before the event), a reminder (1 to 2 days before the event), and the last chance (1 to 2 days prior). Non-promotional emails can be less timely and more sales-oriented. These emails are better for building relationships and providing value to customers. Non-promotional emails, contrary to those that promote sales, allow marketers to identify the interests of their subscribers, which helps with mailing list segmentation. In turn, they can send more personal messages to follow up to strengthen and nurture relationships with prospects and customers.

2.Ascertain Your Results

Email marketing strategies outline the business goals. To give a company direction in implementing an email campaign, it is crucial to establish its marketing objectives before any work begins. Email marketing strategies allow marketers to assess the effectiveness of their campaigns.

3.Define Your Audience

Marketers must then build their email list. First, identify your target audience to create your email subscriber list. Whatever product you sell, it is vital to know your audience to communicate effectively with them. If a business sells baby clothes, its target audience is primarily mothers-to-be. It makes sense to use traditional means to obtain the email addresses of this group.

4.Choose The Right Time To Send An Email

Your email campaigns’ success depends on the timing. You want to increase your open and click-through rates, so it is vital to choose the right time. Another reason is that loyal customers may be more inclined to share your content with their friends on social media. With that in mind, you need to use all tools available to help you determine the best time for your users. It is not possible to send the same message every time, and it is a huge consideration and the type of business you run.

5. Choose The Best Plan

It is also essential to Set email marketing goals, Pick the necessary tools for email marketing, Determine the target audience, Identify the appropriate list building tactics, Identify the types of emails to send, and create a schedule for sending emails.

6.Set Email Marketing Goals

These are the purposes of marketing emails:

  • Increase customer engagement
  • raise loyalty
  • Maximize ROI
  • Maintain good relationships with clients

Marketers must create emails that align with these and other goals.

 

7.Segments And Groups

Once you have identified smaller groups of people in your larger audience, it will be possible to create groups or segments that can send more relevant and personalized emails to your recipients. The more relevant the campaign is, the better. While you may not want to email your entire list at times, segmenting users and using segmentation tools can significantly increase click-through rates as well as e-commerce orders generated by your campaigns.

Email Marketing Examples

Inspiration is essential to help us do our jobs better. It doesn’t matter if you are an experienced marketer or just starting, and it is necessary to look at the best email marketing campaigns examples to help improve your content. We’ve put together a list of some of the most successful email marketing campaigns to inspire you in your next campaign.

1.Uber

uber
source:pinterest.com/pin/425027283586729604

Uber’s email marketing campaign is simple and elegant. We love the way Uber’s newsletters get straight to the point. Subscribers who are short on time or don’t want to read the entire message will appreciate the concise text and clear CTA. If you want to know more, there’s always a link that you can follow. Uber sends out different promotions and offers a great map of your rides with a detailed map detailing your journey.

2.Starbucks

source:pinterest.com/pin/429249408228832877

Give people a reason to open your emails. Well, as Starbucks does. They know how to make a half-off frappuccino, and it’s sweet and chilled, just like you.

3.Airbnb

airbnb
source:pinterest.com/pin/365776800970480300

The email campaign is very well designed. It has all you need: transparent colours, straightforward design, clear objectives and minimal copy. Their emails are apparent and concise with a clear CTA. You will find guides to different cities in every letter. It was recently about Barcelona, with its hidden beaches and local attractions.

4.BuzzFeed

buzzfeed
sourcepinterest.com/pin/448811919112164162

BuzzFeed’s most popular source of traffic is the newsletter. They’re the best at creating excellent content. You will open your email immediately after reading their subject lines and preview. “This Week In Cats” is our favourite and most important newsletter. It is as cool as it sounds. You can find the most adorable stories and photos about cats every Friday. These newsletters contain a lot of links and cute pictures of cats. You can also ask Dumb Cat for advice, and maybe he’ll give you an answer in his following email.

5.Taylor Stitch

taylor stitch
source:pinterest.com/taylorstitch/_created

They are always mindful of their customers’ interests and preferences. It is simple and white, with inspiring photos. Quickly, you will need to act as it won’t last long.

So this was a total explanation in detail about email marketing. Check out our other blogs to get in depth knowledge about things you might want to know.
Let us know in the comments below, your thoughts on this blog and your suggestions for next blogs’ topics.

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