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features of a good website

Top 10 Features Of A Good Website

A good website is a front door to your organization, but this is not enough to convert your visitors to engaged users or your brand ambassador. To get your business to the social media platform, you need to have a website. So, now if this question arises in your mind, how to make a good website? Here is your answer – include some features to help you run your website efficiently. 

Moving on to the features of a good website that you need to take into consideration.

1. Creatively well designed, well-structured and functional website

website development, features of a good website

Before selecting a server or HTML tag, you should be very clear on how your website will work, essential for user experience and SEO.

A site is a mirror that will showcase your company’s products, services and introduce your brand to the users. So it should be pleasing, professional, practical and should make sense. You can run it with a few friends if it makes sense to them, then definitely visitors would be able to connect.

Homepage features for your website are the key elements that will create an impression on your users where they will get to know who you are and what you love. Be accessible for your users to understand your business. Have clear and effective communication, don’t mince words. 

Following are some excellent features of a good website that you can add to the homepage of your website.

1. Domain Name

It is the primary step in creating your website. The URL of your website will appear in the navigation bar. It is the address where the users are taken to after their search, leading to your site. So your domain name should be simple, easy to spell, easy to remember. 

2. Name of your Company

You must share your company’s name, logo, location, contact no. Email at the top of your homepage. To assure the visitor that he is at the right website he was searching for, it becomes easier for your visitor to reach out to you. If not mentioned, it looks as if the visitor is chasing you, looking here and there to reach out to you.

3. Logo

Every company has its logo. These are graphics that are easy to remember and link your customers to your business because there are times when one would not remember your company’s name but know you by your logo.

4. Tagline

Just below the companies name, you can have a short tagline or a phrase that says it all about you, and this is very useful for new startups or small businesses to put their work across to their first-time visitors.

2. Easy Accessibility

Site visitors are always in a hurry. Each of us has a short attention span, so keep your text to a minimum and add images of your products or, if you are a service provider, post testimonials or screenshots of your previous web designing experience and reviews. Tailor your site so that it becomes user-friendly and gives them information on what they are looking out for their purpose. 

The user interface (UI) plays a vital role in visitors’ use, understanding, and website whereabouts. Create logical navigation with a clear hierarchy. Don’t be mysterious. Use consistent layout and visual cues for site-wide functionality. By providing relevant content or call-to-action, help users quickly complete site search tasks and stay updated.

3. Security

secure website, technical seo

When you are marketing or selling anything online, you need to put extra effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your customer (i.e., a credit card number, social security number, etc.), which will remove their fear of providing personal information since there’s so much identity theft on the web. VeriSign, TrustE, Entrust, and GeoTrust can be good options to explore.

4. Webpages

web pages

The website is also essential because it will help you build your business. Today’s customers expect serious business owners to be able to conduct business activities online. A well-designed, informative and modern website can improve your company’s credibility and strengthen your brand. It is essential, and some pages are still crucial to the success of your website. Determine how to optimize these pages.

Must have web pages are:

1. Homepage –  All operations on your website are performed on the homepage. The homepage is the first thing that the visitor experiences, and it will determine whether a person will surf or say goodbye. When creating a homepage, you must think from the customer’s point of view, and you can control the first impression of visitors. Visitors should clearly understand the purpose of your homepage within a few seconds. You want them to see a logo with visible action buttons, and the logo also helps create a brand image. 

2. About Us Page –  The “About Us” page provides an opportunity to describe the brand’s vision and achievements. Make a statement boldly and discuss how your goals will help your customers. Storytelling is crucial in this regard. You want your readers to share your brand value, join your journey, and share your information with family and friends.

3. Service and Product Page – The product and service pages are the backbone of most websites. It must make temporary visitors become regular customers. You want to sell benefits, not features. Tell a fascinating story about how customers will feel after buying your product. You want them to feel part of the product before they get it.

4. Contact Us Page – Communication helps to build trustable relationships with your customers. They can understand your needs and needs for the product. It is your customer service tool. Regardless of the visitor’s reasons, the priority is to provide quality service. You also want customers to have accurate information.

5. FAQ –  FAQ stands for “Frequently Asked Questions” and requests general visitors to ask possible questions about products or services, payment methods, or service plan updates.

6. Testimonials – Let your happy customers speak for you to prove the value of what you have to offer. A testimonial page is a platform that shows how others have benefited from your service or the product.

5. Call To Action (CTAs)

If your website doesn’t interact with the visitors or asks anything from the visitors, they will do nothing, and your audience will not understand the purpose of your website.

Every brand wants its visitors to share, read articles, post comments, follow them on social media, join their mailing list, or learn about their company, and for this, you need CTA. Call to action can be done for anything, and it could be for booking a demo or creating a login to engage your customer and convert them to your lead. Choose wisely!

6. Value and Original content

A brand needs to put up valuable and original content on its website. Few websites often copy information from other pages and provide unauthentic details on the about us page. It lowers your customer’s confidence in you. Putting valuable and original content will maintain and make your customers visit your website again and again. They know the information here is 100% genuine, and they get some reliable information. It also ensures building your brand image as it automatically generates trust in your brand and helps convert more leads. 

7. Visual media


Web standards are rising, and so are our expectations towards websites.We want everything instantly, be it finding information or getting entertainment. The key to designing an attractive and efficient website is the use of various engaging media.This media could be videos, images or audio clips that convey your message.

A video can have technical requirement drawbacks because your visitor may not be able to watch, or if he is in office, he might not be able to listen to an audio clip, but images are preferred over text. A website with images looks attractive. Reading text can be time-consuming, whereas scanning an image is more accessible, and an image can activate many emotions and memories. A lot of people tend to memorize visual information easily rather than written text. Visual graphics help in retaining attention. Images cross the language barriers.

Website designers use header images and cover white space backgrounds. Still, you should have photos relevant to your business and support your content. They should use them to convey your message and engage your audience. Authentic (human) images are very effective, and we easily connect to them.

8. mobile ready versions

Smartphones, tablets have become a necessity, and their use has also increased over time. As smartphones are becoming cheaper, the service will only rise, and these smartphones drive massive traffic. People have been seen surfing the web looking for information, buying online or searching for a location for this the business website should be readable on mobiles.

Two years ago, Companies designed websites to run on a computer. But now you have to be ready for any device with an internet connection. We know that mobiles, tablets, notebooks and computers all have different screen sizes. So to run a website on these devices, you will have to design responsive websites that use fluid width so that the website will adapt to any screen size. You can enter an HTML code so that 20%of the screen is taken by the sidebar and the body of the website takes up 80% of the screen. The layout is adjustable, and images are scalable for a better experience.

9. Search Engine Optimization (SEO)


The goal of SEO is to increase the quantity and quality of inbound traffic to your website. It is suitable for consumers and businesses because it connects search engines with the most relevant content. Improve your customer experience, increase your credibility, attract more people to visit your website, gain an advantage over competitors and increase conversion rates, thereby bringing more sales and more loyal customers to your business and more growth.

10. Internal links

Although internal links are a part of SEO, it was necessary to mention them individually as well. They play an essential role in setting the structure of a website and helps in proper navigation.

Internal hyperlinks pass from one web page to a unique web page at the exact domain. They are usually utilized in essential navigation.

These sorts of hyperlinks are beneficial for three reasons:

  • They permit customers to navigate a website.
  • They assist in setting up the hierarchy of the record for the given website.
  • They help in unfolding hyperlink equity (rating power) around websites.

Internal hyperlinks are maximum beneficial for setting up web page structure and spreading hyperlink equity. Internal hyperlinks get customers to live on your web page longer, which will increase the chances they’ll turn out to be a customer.

Summing Up

So, these were some of the website features. These features are significant as every element has its own unique identity and makes a simple-looking website run successfully. So, if you also want to have a good website, don’t forget to include these features for a hassle-free experience.

As summed up, we want to mention a critical step after setting up a website, i.e. auditing.

A website audit reviews the website’s overall performance before starting any search engine optimization (SEO) or website redesign. Website performance is essential to a successful website. Sites that need to load forever frustrate visitors, and they make them look for faster alternatives. Even reducing the page load time by one second can cost your business thousands of dollars and lower your ranking. 

Website audits can help you:

  • Check the technical structure and infrastructure of your website. 
  • Evaluate your search engine optimization
  • Analyze how easy it is to browse the website.

So, website audits are crucial and necessary.

While marking towards the end of the article, we want to know if this article helped you in any way and if so, let us know in the comment section below.

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