Digital Marketing is a hot topic these days, especially for small businesses. May it be a clothing business or even making personalized artefacts or a garage at the corner of a city. There is n number for small businesses that people expect online presence. The only reason; everything is available with just a tap on your phone. SEO is a broad subject, and we will cover that too. But as small business owners, what is essential for you to know is the importance of Local SEO. It can be a great way to attract more customers that are nearby your business.
We completely understand as a business owner; you must be finding it hard to know where to start. Thus we are here to your rescue.
While you check out our SEO guide, this blog will specifically give you all A to Z information on Local SEO.
What is Local SEO?
Local search engine optimization is similar to SEO in that it is also a process influencing the perceptibility of a website or a web page in a web search engine’s unpaid results, often associated with as “natural”, “organic”, or “earned” marks. While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area.
The first step for any business owner who wants to boost their local SEO is determining what keywords and phrases they need to rank for in Google search. The best way is usually through keyword research tools such as Google Adwords Keyword Tool, Ubersuggest or Keyword Revealer. Once you have identified the keywords you want your website to rank for, it’s time to optimize your site content. Optimizing web pages will help get them noticed by search engines like Google or Bing and give them an edge over other sites.
The Importance of Local SEO in Today's Digital Marketing Ecosystem
Local SEO is more important than ever as the world becomes more digital and people rely less on print advertising. To keep up with the competition, businesses need to know how to rank their business locally on Google to grow their customer base and stay top of their marketing game.
Find your local competition– Every geographic market you serve is subject to different competitors. To dominate your demands, you should analyze and track the unique competitive landscape for each one.
• Who: Determine your main geographic competitors for each market. Complete a manual competitive audit or use software like Moz Local Market Analytics.
• Where: Verify that you’re targeting the right keywords using hyperlocal keyword research, including local keyword volume. Then, identify where you rank amid competitors for each keyword target in each market.
• Why: Analyze why each market competitor outranking you is winning a SERP based on an audit of their actual presence. Understand why competitors may be dominating a specific market and which of their tactics are most effective.
Four Key Practices of a Strategy for Optimizing Your Small Business Website for Google My Business
These are some general guidelines and best practices to optimize content for local search:
– Identify the most popular keywords in your industry and use those exact keywords to describe your company.
– Try to find other words or phrases that could be used as keywords and include those as well.
– Use geographic terms such as location, city, state, country.
– Use proper formatting such as H1 tags for headlines, H2 tags for subtitles or subheadings, H3 tags for sub-sub headings etc.
Google My Business Checklist to Ensure Your Listing Matches Search Intent
Setting up your Google My Business profile is a critical part of local SEO. Get it right the first time with the following guide.
- Have a Google Account. If you don’t have one, you can create a new one.
- Head to google.com/business
- Enter your business name
- What to do if your business is already claimed
- Enter the address of the business location
- Specify service areas (Service Area Businesses only).
- Choose your business category.
- Add a contact phone number and website URL.
- Complete your Google My Business Verification.
- Once you have an officially verified listing, it’s time to optimize your Google My Business!
For GMB, there is specific eligibility to fulfil as a business owner.
- Legitimate physical addresses
- Face-to-face contact with customers
- ATMs, video and food kiosks, express mail drop boxes
- Seasonal businesses with year-round signage
- Independently operated co-located brands, each with their listing (not combined listings/branding)
- Public-facing departments within companies, universities, hospitals, and government institutions
- Public-facing multi-practitioners contactable at published hours
- Food trucks with permanent locations
- Some co-working space
- Rental/for sale property offices
How To Get The Most Out Of Your Local SEO
As a small business owner, you should also be concerned about maintaining a positive reputation for your company/brand with maintaining local SEO. For this purpose, you should have a system for taking active reviews on your service. A strategy for these reviews should be monitored, and response generation should be fast. As an owner, you should ensure that any query or problem is solved 1:1 in-store before turning into a negative review. A resolution plan to turn not-so-good comments into positive ones, there has to be a strategy to work around those grounds. After a specific interval or even a month, sentiment analysis to assess emerging or current issues should be processed. The policies and guidelines should adhere to the customers. A strong staff hire will always be a plus if appropriately trained. It is all about maintaining and cultivating good public relations.
To sum up, we know that Local SEO is an excellent way for a small business owner to get popular in your area. The truth is that everyone has access to a mobile phone or some electronic device, and thus everyone who has it becomes a probable customer and an opportunity.
Take some time to check out other blogs ad guides of ours to enrich your digital marketing knowledge.