We can’t deny that if we want on-page SEO and off-page SEO strategy to be successful, we must implement the proper technical SEO practices to fill the gap between on-page SEO and off-page SEO.
So here we present to you the most common and essential technical SEO practices to ensure that your site is appropriately indexed and crawled by the google search engine spiders. It’s your go-to Technical SEO Checklist. So come back to this when you are done with a project.
So let’s get started.
1. Secure The site - HTTPS
HTTPS has been a very well-known ranking factor since 2014.
And there should not be any excuse for you not to use HTTPS encryption on your website.
You can easily migrate to HTTPS if you are using HTTP encryption. Just take a look at your browser’s URL bar; if you find a padlock, then it means that you are using the HTTPS version, and if you don’t see so, it means you are not using it. It is as simple as that.
And you need to purchase an SSL certificate to enable HTTPS on the site. Sometimes you get it complimentary while buying hosting.
2. Duplicate Versions
Ensure to allow Google to index only one version of your site.
These all are different versions of your websites, and you need to ensure that they all point to a single one, no matter if it is a www version or a non-www version.
But the most common one is https://wwwxyz.com.
And all the different versions must be 301 directed to the prior version of your website.
You can check out this by entering each different version of your website in the browsing bar.
If you get redirected, it’s fantastic; however, if you figure out that you can access the different versions of your website, then turn them to the main version as soon as possible.
3. Crawl Errors
Go to the Google search console and identify the crawl errors.
You can find them in the “coverage report” tab.
You can find the excluded pages, other pages with warnings, and the other active pages as well.
Take your own time to fix the errors and identify the reason behind the excluded URLs in-depth, even though there can be various reasons for this issue, such as incorrectly canonicalized pages to 404 errors.
4. SEO Friendly Url Structure
SEO Friendly Url Structure allows you to make it easier for the search engines to crawl your website and understand what they are. The Url of your pages must be descript and straightforward.
For example, you have written a blog on yellow shoes, and you have structured the Url SEO friendly, then it will look like this :
Whereas if you have not structured it correctly, the link will look something like this
Use hyphens in your URLs if you want to Separate them rather than using the underscores and keep the URLs as short as possible as they tend to rank higher, as proven by a study by backlinks.
5. Broken links
They are another signal of your website’s bad user experience because no one wants to click on a link that can’t provide them with what they were looking for at your website.
You can find the whole list of the broken inbound and outbound links within your site audit report, as well as fixing them by updating any required information or by removing any irrelevant information from them.
6. HTTP Links & HTTPS Pages
If you have recently migrated your site from HTTP to HTTPS, you might find some of the links pointing to the previous version of the pages and not to the current version.
And when you are redirecting your users to a new page, and if you find the errors, you should focus on fixing them as soon as you can rather than neglecting them.
You can fix the errors manually in the CMS if there’s a small number of them.
However, if there are many such errors, you have to update the page templates or just search and replace them in your database.
You can contact your developer as well if you need any further assistance in this.
7. A Mobile-Friendly Website
You need to make sure that your website is mobile-friendly since users check the websites on their mobile phones rather than limiting them on their laptops or desktop.
Moreover, it will be a significant factor in the upcoming update of page experience by Google.
Another reason for prioritizing this topic is since Google switched to mobile-first indexing for all the websites from mid-2019.
You can lose an incredible amount of high-quality traffic if you don’t make your website mobile-friendly. Go and test your website’s mobile-friendliness in Google’s mobile-friendly testing tool.
8. Website Speed
Having a website with great and right speed is very important for you if you want the traffic to be engaged on your website because if they find a good user experience, they will tend to stay more and explore your website since your website is satisfying them.
Recently Google has confirmed that they will bring the” page experience update” in 2021, and it will have a more significant impact on the user experience as a ranking factor.
Ensure that your site loads quickly and can acknowledge that it can make the users expect more from it.
You can check out your website load speed and other important information relating to it by using Google’s PageSpeed insights tool, or you can find them in your audit report as well when you crawl your pages in the site audit.
9. Structured Data
Since Google is continuing to build a more semantic web, structured data is becoming highly valuable.
Start using structured data if you haven’t started.
The Schema.org vocabulary includes formats for structuring data for locals, people, places, businesses, etc.
Structuring the data helps your organic listings stand out on the search engine results page, as mentioned in the below attached image.
10. Page Depth Of Your Site
The pages of your website must not be any further than three clicks deep.
If they are so, it indicates that you need to spend time reworking your site to flatten the depth of your pages because the more profound the page is, the search engines or the less likely users are going to find it.
Those pages need more than three clicks to reach, and they will highlight them within the issues tab of your site audit report.
11. 302 Redirects
A 302 redirect indicates that it is temporary, although a 301 redirect means that it’s permanent.
Finding 302 Redirects is expected at the place of 301 Redirects.
Google even confirmed that 302 passes PageRank, which means if 302 redirects don’t get redirected, they will remove them at any point in the future. It will need updating to a 301 redirect.
You can also figure out the 302 Redirects in the site audit report, which has temporary redirects.
12. Redirect Chains & Loops
The Redirects of your pages must go to page b from page a rather than your site sending the users to any other page or search engines by multiple redirects, aka by a redirect chain or by creating a redirect loop.
Your site audit report will highlight those kinds of issues concerning the redirect loops or chains, and you can fix them by all the Redirects at a point to the end target.
Or you can fix them even by removing or updating the loop as well.
We believe in adding value to your work. So if you find useful information here, don’t forget to comment. This is your Technical SEO Checklist. Come back to it whenever you like.