Digitise Today

YouTube SEO

YouTube SEO: 5 Steps to Rank Your Videos

If your country doesn’t have a Youtube community, what country do you live in? Narnia!
That being said, it is clear that youtube is a growing platform. Entertainment, Education or even Enjoying snippets of your favourite shows, this is your one-stop. There are content creators who put out information about tech, finance and whatnot. Acting to makeup tutorials, vlogs and even gaming streams; if this isn’t the powerhouse of your existing and to-be acquired knowledge, what is?

If you are a Youtube Content creator, then the first thing you need to do is make a video. Before that, decide your niche. The first step is always difficult to take. But go ahead and plan out what you want to be included in the video. And RECORD!
YouTube SEO is the practice of optimizing your channel’s page, playlists, metadata, description and videos. You can optimize your videos for YouTube’s search engine as well as other search engines. Users can come across your videos via Google, Bing, etc.

Once this difficult part is out of the way, the rest is a cake-walk but you need to have complete information about it. Here is where you read the following blog to get a checklist of five steps to get your videos ranked on Youtube.

1. SEO and Keywords

SEO is a technique that has helped a lot for producing audience wanted content in a click. These have indeed become crucial to help your video’s ranking. You can use tools like Google Keyword Planner or any other keyword research tools that you are comfortable with to get all the keywords and keyword phrases. A thumb rule to follow is to pick keywords that have high search volume and have low competition. Always jot down the ones which are relevant to your topic and use them while you make your content. Another tactic is to be as specific as possible. That is to use long-tail keywords.

Example: If your topic is about cryptocurrency, the keyword can be “reason for cryptocurrency ban” or “Cryptocurrency ban reason in India”. The more specific, the more the better. You will get streamlined viewers or a community to watch your content.

Once done with the jotting down, time to optimize:

  1. Title
  2. Tag box
  3. Use your researched keywords in the video description
  4. Create a thumbnail using the same keywords

Pro tip: Before uploading your video, rename it to the name you have given in the video title. The reason behind this is that youtube cannot watch the video but read a file so this will help the optimization truly.


2. The TSC Tag Formula

It’s no secret that tags can help your videos rank higher in search results. That’s the good news, the bad news is that most people use tags the wrong way. As you already know, YouTube uses your tags to figure out what your video covers. If you use 100 tags, YouTube’s gonna have a really hard time understanding what your video is actually about. Instead of tag stuffing, I recommend something called the TSC formula.

First, make your first two to three tags your target keyword. For example, Let’s say you wanted to rank your video for the keyword public speaking tips. You would want to make your first few tags variations of that keyword.

Next use synonyms of your target keyword.
So for a keyword like public speaking tips, these would be things like how to give a speech and conference speaking, etc.

Finally, use two to three category tags. These tags describe your video’s larger overall topic.

3. Power of Content

Content is king for a reason. It will add to the popularity. Thus make sure the value added to your content is unique and relevant. Clickbait thumbnails are good only till you provide the promised content. Make sure you deliver as you have mentioned in your title. You shouldn’t disappoint your viewers as it can result in no engagement(no likes, no dislikes, no comments, no sharing) or worse it can get reported.

The video duration does matter. For content under 60 seconds, make sure of using Youtube’s new feature, Youtube Shorts. The video duration should range from 10 minutes to 30 minutes. Anything 30 minutes, make sure it has value-adding content.

As far as video quality is concerned, you don’t exactly need a DSLR or expensive shooting set. Make sure the video is not too shaky and you would be good to roll. The audio should be clear and aligned with the video.


4. Promotion and Backlinks

Once the video is done with the technicalities, you are free to promote it. In a true sense, if you want to promote it, you should be putting it out on every possible platform. After you post it on Youtube, share it with the link on Whatsapp, Instagram, Tumblr, Twitter. Include one or two sentences about your video using the keywords you listed. Make the content in such a way that you appeal to people to share your video.

Backlinks are another way to rank your videos. These affect Google ranking(don’t forget that Youtube’s owner company is Google). The domain authority should be high. There are multiple ways to build backlinks. If you are a vlogger, guest vlogging is a great way. The best example is Tanmay Bhatt’s vlogs. You can team with other vloggers who have higher views than you.

You can also embed your videos. Get in touch with the websites related to your niche of videos. Many blog sites are ready to inculcate value-packed content on the related blogs. Create a suitable paragraph for embedding your videos on the blog posts.


5. Youtube SEO Checklist

  • Analyze your competitor and compare video quality and length.
  • Give a tile with your targeted keyword when Rendering video
  • Rename your video file using a target keyword
  • Insert your keyword naturally in the video title.
  • Optimize your video description.
  • Tag your video with popular keywords that relate to your topic.
  • Use a hashtag with a focus keyword in the video description
  • Categorize your video.
  • Upload a custom thumbnail image for your video’s result link.
  • Use an SRT file to add subtitles & closed captions.
  • Add Cards and End Screens to increase your YouTube channel’s viewership.
Youtube SEO Checklist

YouTube’s algorithm puts more weight on terms that show up in the first two to three sentences of your description. YouTube recommends that you put the most important keywords at the beginning of your description.
So this was it. If you find this helpful, make sure to comment below.

Leave a Comment

Your email address will not be published. Required fields are marked *